About
We help any business get found by AI assistants.
When someone asks an assistant what to buy, who to hire or where to go, it names the businesses it can read. Each assistant reads differently, and each keeps changing. We work out what your business actually is, check how it reads to every assistant, fix what's holding you back, and keep watching so it stays fixed.
Why we exist
The big platforms, marketplaces and directories were wired into AI answers from the start. Everyone else was left out by default — not because they're worse, but because nobody ever wrote their site for a machine to read. That gap is fixable, and it's mostly unglamorous: identifiers, the details buyers filter on, the summaries machines read, and the discipline to keep it up as things shift underneath you.
It's also the first sales channel in twenty years where knowing your niche beats outspending someone. An assistant doesn't care how big your ad budget is; it cares whether it can tell what you do. We'd like the specialists to win this one.
We started with online shops, and for a while that was all we could read: anything else scored zero and was told to add barcodes it would never have. That was our mistake, not theirs. Today one pipeline reads any site — a shop, a chartered surveyor, a SaaS, a plumber, a studio — and grades each against what it actually is.
How we work
We never invent facts about you
A missing barcode, licence number or measurement comes back to you to fill in. We never guess one — a wrong identifier is worse than none.
Everything is reversible
Every change keeps a copy of what was there before. Undo one item or the whole batch, whenever you like.
Your data stays yours
We read only what's already public until you connect something yourself. We don't sell your data or your customers' data. Ever.
We show the working
Every finding can point at what we read to reach it. A number we can't source is a number we don't publish — and where we couldn't tell, we say so instead of guessing.
We say when something didn't work
We measure what our own advice did. If a change had no effect, you hear that from us — it saves you the next month, and it's how the advice gets better.
Official tools only
We ask the assistants through their published developer interfaces. We never scrape the consumer chat apps.