For law firms & advisers
The questions law firms & advisers should be getting named for.
Nobody picks a solicitor on price alone, and an assistant knows it — these answers turn on credentials, jurisdiction and demonstrable expertise. Firms that leave all three in a PDF brochure don't get named.
What your buyers are asking
Who handles shared-ownership conveyancing disputes in Manchester?
Which immigration solicitor should I use for a spouse visa refusal appeal?
Which firm near me does probate for an estate with a business in it?
Who can advise a small company on a TUPE transfer?
Why the answer names somebody else
- Practice areas as navigation labels only — no page a machine can read as a service.
- Regulator registration, admissions and jurisdictions not stated in machine-readable form.
- No named solicitors with bios, so there's no expertise for an assistant to point to.
- Outcomes and case studies missing entirely, in a category decided on proof.
Sample report
Check your own site and you get exactly this, on your own business: a score for how well the assistants can read you, what's in the way in plain language, and — for questions like the ones above — whether you're named, somebody else is, or nobody is yet. Where you're not named, we tell you who was. We work out what you actually are before grading you, so you're never marked down for lacking something your kind of business doesn't have.