For quilting & craft
The questions quilting & craft should be getting named for.
Makers ask by fabric content, by width, by which machine it fits. Get those on the page in a form a machine reads and you are the obvious answer; leave them in prose and you are not in the running.
What your buyers are asking
I need a walking foot that fits a Bernina 770 — where can I get one?
Where can I buy 100% cotton fat quarters in jewel tones?
I'm backing a queen quilt — where can I find 108-inch wide fabric?
Which free-motion foot should I buy for a low-shank machine?
Why the answer names somebody else
- Fabric content, width and shank type absent from structured data.
- Machine compatibility described in prose, not fields.
- Bundles listed without the components an assistant can match.
Sample report
Check your own site and you get exactly this, on your own business: a score for how well the assistants can read you, what's in the way in plain language, and — for questions like the ones above — whether you're named, somebody else is, or nobody is yet. Where you're not named, we tell you who was. We work out what you actually are before grading you, so you're never marked down for lacking something your kind of business doesn't have.