GEO vs SEO
generative engine optimization
SEO optimizes to rank in a list of blue links; GEO optimizes to be the answer an AI assistant gives — read, trusted, and recommended.
Why it matters for AI shopping
The mechanics differ: GEO rewards machine-readable, confirmable information over keywords and backlinks. Any business — a shop, a firm, a SaaS — can rank well in Google and still be invisible to ChatGPT.