LocalBusiness markup
local schema · NAP data
Structured data describing a physical business — name, address, phone, opening hours, and the area it serves — published in a form machines read directly.
Why it matters for AI shopping
It's how an assistant decides you're a real answer to "near me". A trade or clinic whose address and hours exist only as text in a footer is competing for local questions with one hand tied behind its back, no matter how good it is.